Now that you have a website for your business, you want to make sure that people see it. A website is no good to you if no one actually knows it’s out there. Believe it or not, there are deliberate steps you can take to ensure that people start visiting your site fast and on a consistent basis. There is more and more information on this topic every day, but here are just a few of top things you can do to start generating traffic to your new website.
Search Engine Optimization
You may have wondered how the internet selects the sites in web search listings. There’s actually a clearly defined system as to how those websites are selected for the results based on keywords appearing consistently in your website. Ensuring that key words appear in your website titles and text makes it easy for web crawlers to find your site when pulling listings for search requests related to your field.
Pay Per Click Advertising (PPC)
Pay per click advertising allows you to advertise your website on other sites on the web, but you only pay for those ads when someone actually clicks on them and visits your site. The provider places ads on appropriate and related sites and you even have the option to establish daily ‘click’ limits to control your budget.
Participate in forums
Online forums are places where consumers, experts, and other interested parties go to discuss, ask questions, and give answers about almost every industry, product, and topic on the planet. Participate in forums related to your industry to provide useful information to consumers about your business and always include a link to your site in your signature. It’s a great way to build exposure and awareness about your company.
Issue press releases
Press releases are a great way to generate interest and traffic to your website. They are often available on the web for a long time and will always include links to your site. However, it’s important to only issue press releases when there’s something truly noteworthy happening in your business. Take every quality opportunity to issue a press release about new products, services, or advancements in your industry.
Start a company newsletter
Visitors to your site should have the opportunity to subscribe to a free weekly or monthly newsletter associated with your company. Make sure that the newsletter has valuable, readable information so that recipients will be encouraged to forward the newsletter to friends and colleagues. The newsletter should include your website linking information to attract new and repeat visitors.
Start a company blog
If you start a company blog on your site about your services and industry that is useful and up to date, people that find it helpful will issue links to your blog in other sources. If you have a blog that’s not directly linked to your webpage, occasionally make appropriate references to your website and include a link.
Even though just about every element of our lives is conducted over the internet, it’s still a good idea to do some offline advertising for your website. Include your website address on your stationary, business cards and all print material and perhaps even look into advertising your business and website in local papers and other advertising media.
There are many different ways to generate traffic to your new website. With just a little bit of effort and attention, you can start seeing visitors to your website as soon as it goes live.